Meme guides

Five guides we wish we'd had when we started. Read them in order or jump to the one you need.

1. 01How to Make a Meme That Reads at a GlanceA meme gets about a second in a scrolling feed. How to cut your caption, size and outline the text, place it off faces and test it at phone size before posting.4 min read
2. 02Meme Formats Explained in Plain WordsThe common meme formats described in words: top and bottom text, caption above, comparison panels, escalation grids, labeled objects, reaction images and more.4 min read
3. 03Meme Copyright and Fair Use: The Basics (US)Who owns a meme picture, how the four US fair use factors work, why brands get into trouble with memes, and how to make memes with fewer legal worries.5 min read
4. 04Memes on X: Image Sizes, Alt Text and AccessibilityWhich image sizes show uncropped on X, how multi-image posts crop, how to write alt text that carries the joke, and how to make memes readable for more people.4 min read
5. 05How to Make a GIF-Style MemeHow animated memes work, how to plan frames and timing, which kinds of tools to use, and how to keep captions readable and files small.4 min read